Product Video Production for PR Agencies in Los Angeles
How PR agencies partner with a Los Angeles production company for product launch films, press B-roll, social cuts, and confidential pre-launch shoots.
Short answer: Posted is a West Hollywood production company that works with PR agencies as their product video partner. We produce launch films, press-ready B-roll, vertical social cuts, and product detail footage that publicists can send to media, post on launch day, and share with their client — all scoped around the agency's announcement date and approval process.
This guide explains what a PR agency should expect from a product video production company in Los Angeles, which assets matter for a launch, and how to brief a shoot so it fits the press calendar.
Why PR agencies hire a production company for product videos
PR teams own the story, the press list, and the timing. What they usually don't have in-house is a camera department, a lighting crew, a tabletop set, and an edit suite. Hiring a production company closes that gap without adding headcount.
A good production partner for PR work does three things well:
- Makes the product look its best on camera. Controlled lighting, macro detail, and clean surfaces so finish, texture, and scale read clearly.
- Delivers assets the press can actually use. Clean footage without baked-in music or text, in the formats outlets and social platforms require.
- Works to the announcement date. The schedule is built backward from the embargo lift or launch day, not forward from whenever the shoot happens to wrap.
The product video assets a PR launch typically needs
Every launch is different, but most PR agency briefs we see ask for some combination of the following. Define each one before the shoot so the crew captures the right coverage.
| Asset | What it is | Where it's used |
|---|---|---|
| Hero launch film | A polished 15–60 second product film | Press release, brand site, launch post |
| B-roll package | Clean product shots with no music, graphics, or voiceover | Sent to editors, broadcast, and online media |
| Vertical cuts (9:16) | Short edits framed natively for mobile | Instagram Reels, TikTok, YouTube Shorts |
| Product detail clips | Macro, texture, and turntable footage | Press kits, retailer pages, ads |
| Behind-the-scenes | Footage of the making-of or founder on set | Social storytelling, media pitches |
| Stills from set | Photography captured the same day | Press kits and editorial pickups |
Tip for PR teams: Ask for the B-roll package as a separate deliverable. Media producers want footage they can edit around their own story — music beds and title cards make it harder to use.
See the work: product video by Posted
Here is a product video we produced for Based. It shows the kind of lighting, motion, and detail work a PR team can put in front of editors and audiences.
More product and commercial work is on our work page and the product films service page.
How Posted works with PR agencies
1. Brief
Send the product, launch date, key messages, audiences, required assets, and any claims that need legal or client approval. Flag the embargo date and who signs off on edits.
2. Pre-production
We plan the shot list around the deliverables above, build the set or select a location, and confirm the schedule. Sample shipping and product preparation are agreed in advance.
3. Shoot
Our Los Angeles crew captures the hero film, B-roll, vertical coverage, and detail shots in one planned session where possible. Agency and client teams can attend in person or review remotely if that's arranged during scoping.
4. Edit, review, and delivery
You get review links on an agreed schedule, then final files in each required format and aspect ratio, labeled so your team can distribute them quickly.
Confidentiality and unreleased products
Many PR shoots involve products that haven't been announced. We sign NDAs, keep footage off public channels until you approve release, and deliver files privately to the agency. Tell us about any confidentiality requirements in the brief so they are built into the plan.
Working with agencies outside Los Angeles
Posted regularly supports teams based elsewhere. Agree on sample shipping, the on-set or remote approval contact, and review milestones before the shoot, and our West Hollywood team handles crew, set, and production locally.
Agency of record or behind the scenes
Some agencies want Posted credited as the production company; others prefer we work in the background so the agency presents the work to its client. Both are fine — tell us which you need when you brief us.
What to send for a quote
To scope a PR product video, send:
- The product and how many SKUs or variations
- Launch or embargo date
- Required assets and formats (use the table above)
- Visual references or brand guidelines
- Approval contacts on the agency and client side
We build each scope around the project rather than quoting a standard price. Start a brief on our contact page and we'll come back with a plan.
Tell us what you're making
Posted is a West Hollywood production company building commercials, music videos, branded content, and product films. Send a brief and you'll get an approach, a budget band, and a schedule back within one business day.
Send a brief →Frequently asked questions
Does Posted work with PR agencies on product videos?
Yes. Posted is a West Hollywood production company that partners with PR agencies to produce product launch films, press B-roll, vertical social cuts, product detail footage, and stills, scheduled around the agency's launch or embargo date.
What video assets does a PR agency need for a product launch?
Most launches use a hero launch film, a clean B-roll package without music or graphics for media, vertical 9:16 cuts for social, macro and turntable detail clips, behind-the-scenes footage, and stills. Define each deliverable before the shoot.
Can you keep an unreleased product confidential before launch?
Yes. Posted signs NDAs, keeps footage off public channels until the agency approves release, and delivers files privately. Share confidentiality requirements in the brief so they are built into the production plan.
Can a PR agency outside Los Angeles manage a shoot remotely?
Yes. Agree on sample shipping, the approval contact, and review milestones before the shoot. Posted handles crew, set, and production in Los Angeles, and remote review can be arranged during scoping.
Can Posted work behind the scenes for our agency?
Yes. Posted can be credited as the production company or work in the background so the agency presents the work to its client. Specify your preference in the brief.
How do we get a quote for a PR product video?
Send the product, launch or embargo date, required assets and formats, references, and approval contacts. Posted scopes each project individually rather than quoting a standard price.
