Los Angeles · Production Services

Product Films

Hyper-detailed product cinematography for launches and e-commerce.

01 / Overview

What we do

Posted produces product films built around the object — macro detail, controlled lighting, motion-control rigs, and tabletop sets. We shoot launch films, e-commerce hero content, and recurring product libraries for DTC brands.

Tabletop, macro, motion control, CGI integration — our product stage in DTLA is built for the precision shots that move conversion. Whether it's a watch, a beverage, a vehicle, or an app interface, we control every variable on set so the product is the star.

02 / Deliverables

What you get

  • Launch hero film (15s / 30s / 60s)
  • Tabletop macro and detail shots
  • Motion-control and turntable sequences
  • E-commerce silo and PDP video
  • Social-first vertical product cuts
Formats
  • Tabletop
  • Macro
  • CGI / live action hybrid
  • Stop-motion
  • E-com
03 / Process

How we work

A repeatable four-phase pipeline that scales from a single-day shoot to a multi-week production block. You get clarity, transparent budgets, and finished work — on schedule.

  1. PHASE 01

    Product Intake

    We study the product — materials, scale, hero features. You ship samples to our LA studio; we run lighting tests and share a look before the shoot.

  2. PHASE 02

    Set Design & Lighting

    Custom tabletop builds, surfaces, and lighting plots designed around the product's geometry and finish. Motion-control rigs when we need repeatable moves.

  3. PHASE 03

    Capture

    RED / ARRI macro packages, probe lenses, and high-speed cameras for liquids, splashes, and texture. We capture stills on set so you leave with motion and photo assets.

  4. PHASE 04

    Finish

    Edit, color, cleanup, and VFX compositing. Final delivery in every format your launch needs — broadcast, web, Amazon, retail screens, and social.

04 / FAQ

Common questions

What does a product film cost?

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Single-product launch films typically run $15K–$80K. Recurring product libraries and CGI hybrids scope higher based on volume and complexity.

Can you shoot multiple products in one day?

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Yes — we regularly capture 6–20 SKUs per shoot day for e-commerce libraries with a repeatable lighting and motion-control setup.

Do you handle CGI and motion graphics?

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Yes. We partner with trusted CGI and 3D motion artists for live-action / CG hybrid work, packaging, and animated product reveals.

Brief us on your product films project

Start a brief →

Posted Production Co.

A Los Angeles production company.
Commercials, music videos, product, YouTube, and film.

Arts District
Los Angeles, CA
United States
© 2026 Posted Los AngelesShot on 35mm. Cut in LA.